Affiliate Marketing For Beginners (Important Lessons)

By shingo | May 12, 2011

I’ve made a TON of mistakes in the short amount of time I’ve been online.  And although I’ve made a nice passive income primarily from affiliate marketing, there are certainly things I’d do differently if I had to start over today…

In this multi-series affiliate marketing post, I’m gonna start with one of the “biggies” that cost me lots of time, energy, money and frustration…

affiliate marketing for beginners

I think MANY other Internet marketers make this same mistake, so hopefully it’ll give you some ideas of how you can enhance your own online biz.

So, what’s this huge mistake, right?

Here it is:  not selecting the right keywords.

Simply put, keywords run things in the online world.  Everything is based around ‘em, especially when you’re talking about the almighty Google.

Failure to fully understand keywords will inevitably lead to the following:

- Inability to rank highly in search engines

- Inability to get free organic traffic

- Inability to make sales of affiliate products or even your own products/services

Let’s take a quick look at how this shakes down…

Obviously, if you’re selecting keywords that are too competitive… then even with solid SEO, you’re probably gonna be buried on page 12 for about a year before anything happens (in terms of making the slow climb to page one).

Without getting to page one — heck, without getting to the top few spots on page one — you’ll never generate any significant free traffic… at least, not from big daddy “G”…

And without free traffic… and due to the fact that you’ve gotta have some seriously deep pockets to pay for traffic these days… you’re pretty much incapable of making sales and getting your affiliate marketing (or Internet marketing) biz off the ground.

Also, there’s another scenario and this is the one that adversely affected my biz the most:  I knew enough to select longer tailed, lower competition keywords…

*BUT*…

… I didn’t understand SEARCHER INTENT.

Say what?

Meaning, I didn’t think about the commerciality (I think that’s a word) of the keywords I was targeting.

The end result?

I got lots of blog posts and pages ranked, but never made any sales.  ‘Cause the visitors I was attracting were NOT buyers.  They had no intentions of buying anything, so no matter how good my affiliate marketing sales funnel was, I had virtually no chance of converting any of these visitors into buyers.

As soon as I realized this fault, I immediately started targeting transactional keywords.

And guess what?

Instant income boost!

Cha Ching ;-)

Here’s an example so you can see in real life how powerful this understanding of keywords can be…

Affiliate Marketing For Beginners — The Power Of Keywords

In about 20 minutes I wrote this Gymboss interval timer review, which is nothing more than a little fitness timer I was using in my workouts.

With a little backlinking work, I was able to shoot this baby to the top of page one in Google for various phrases, such as:  Gymboss, Gymboss Interval Timer, Gymboss Review, Gymboss Interval Timer Review, etc…

Even with a pathetically small $5-something commission, this page makes me over $1,000 per month on total autopilot.  I haven’t touched it in months.  (You can learn all this in more in my new private money making club)…

Funny thing is this page only gets a handful of visitors per day, since the search volume for those phrases is fairly low.

But with a 25-30% conversion rate… thanks to me using a BUYER KEYWORD (aka the name of a product plus “review”), it just doesn’t take many visitors to generate a healthy passive income stream.

Now compare that page/keyword to something like my “celebrity workouts” page that currently ranks #1 in big “G” and brings in far more traffic, but results in almost no sales…

Bottom line is this:  to make money online, you absolutely have to understand keywords inside and out.  Once you do… simply sprinkle some best practices SEO on top, and it’s fairly easy to start making consistent passive income online.

I’ll be back soon with another mistake that held me down when I first started my affiliate marketing business on the Internet…

Stay Cool,

-B

To learn more affiliate marketing tactics, swing by Affiliate Marketing for Dummies and see if there’s anything that floats your boat…

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